Agricultural Marketing Service
   
 
Industry Marketing and Promotion
 
Mango Promotion, Research and Information Order  
News

 
Secretary Vilsack Names Members to the National Mango Board [November 3, 2014, News Release]

 
Agriculture Secretary Vilsack Names National Mango Board Members [November 20, 2013, News Release]

 
Agriculture Secretary Vilsack Names National Mango Board Members [November 18, 2011, News Release]

 
Rulemaking

 
Mango Promotion, Research, and Information Order; Assessment Increase. Docket Number: AMS-FV-11-0021. Published: April 12, 2012.[Final Rule]

 
Mango Promotion, Research, and Information Order; Reapportionment. Docket Number: AMS-FV-10-0092. Published: June 22, 2011. [Final Rule] [News Release]

 
Mango Promotion, Research, and Information Order; Assessment Increase. Docket Number: AMS-FV-11-0021. Published: May 10, 2011. Comment Period: May 10, 2011 – July 11, 2011. [Proposed Rule][News Release]

 
History

 
On June 29, 2001, the Fresh Produce Association of the Americas submitted a proposal for a national research and promotion program covering domestic and imported mangos. The Agricultural Marketing Service (AMS) conducted a referendum on the proposed program in 2003. Of the mango handlers and importers who voted in the referendum, 77 percent favored implementation of the Mango Promotion, Research, and Information Order (Order).

 
As a result of the referendum, the Mango Order became effective on November 3, 2004, and assessment collections began on January 3, 2005. During a continuance referendum held March 15-26, 2010, 73 percent of voters favored continuation of the Order. Continuance referenda are held every five years; the next is scheduled for 2015.

 
The Order is authorized by the Commodity Promotion, Research, and Information Act of 1996 [7 U.S.C. 7411-7425].

 
Major Provisions

 
The purpose of the mango program is to increase the consumption of fresh mangos in the United States. The program is administered by the National Mango Board (Board), which is composed of mango industry representatives nominated by their peers and appointed by the Secretary of Agriculture. The Board’s operations are funded by an assessment of three quarters of a cent per pound collected on fresh mangos produced in and imported into the United States. The assessment is paid by first handlers and importers of 500,000 or more pounds of fresh mangos per year. First handlers pay the assessment directly to the Board, and U.S. Customs and Border Protection collects the import assessment.

 
The Board’s 2015 budget is approximately $6.2 million. That funding is used to conduct generic promotion and market development activities to increase demand for mangos in the United States. The Board reimburses AMS and USDA’s Office of General Counsel for expenses incurred in the oversight of the program.

 
Board Structure

 
The Board is composed of 18 members, including eight importers; two domestic producers; one first handler; and seven foreign producers. Board members are appointed to three-year terms and may be reappointed. Nominations for the importer, domestic producer, and first handler seats are made by U.S. importers, domestic producers, and first handlers respectively. Foreign producers are nominated by foreign producer associations.

 
The National Mango Board is located in Orlando, Florida.

 
Diversity in Research and Promotion Programs

 
For R&P programs to be successful in leading and advancing American agriculture, it is essential that their board members reflect the full diversity of American agriculture.

 

 
View a short video featuring representatives from the National Mango Board, National Dairy Board, National Pork Board, National Watermelon Board, and the Cotton Board.

 

 
See Also Image
 
  Mango Promotion, Research and Information Order (PDF)  
 
  Commodity Promotion, Research and Information Act (PDF)  
 
  Program Effectiveness Evaluation  
 
  Board's Website  
 
  Board's Roster  
 
Media Help
 
  Download Adobe Acrobat  
 
 
  Last Modified Date: 01/02/2015