Pursuant to the Dairy Order (7 CFR 1150.101 et seq.) §1150.153, eligibility for continued qualification includes the conduct of activities intended to increase the consumption of dairy products generally, as defined by §1150.114 (promotion), §1150.115 (research), and §1150.116 (nutrition education).

§1150.114 Promotion: Promotion means actions such as paid advertising, sales promotion, and publicity to advance the image and sales of, and demand for, dairy products generally.

§1150.115 Research: Research means studies testing the effectiveness of market development and promotion efforts, studies relating to the nutritional value of milk and dairy products, and other related efforts to expand demand for dairy products.

§1150.116 Nutrition Education: Nutrition education means those activities intended to broaden the understanding of sound nutritional principles, including the role of milk and dairy products in a balanced diet.