Agricultural Marketing Service
   
 
 
Retail Terminology  

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

A
Activity Index Measure of the absolute frequency of feature activity equal to the total number of stores for each advertised item (e.g., a retailer with 100 outlets featuring 3 items has an activity index of 300).
   
B
Branded

Includes any advertised beef cuts marketed under a corporate trademark, or under one of Meat Grading & Certification Branch's Certified Beef Programs.

 

   
F
Feature Rate The amount of sampled stores advertising any reported item during the current week, expressed as a percentage of the total sample.
   
N
Non Labeled / Other Beef cuts advertised without a USDA Quality Grade.
   
O
Outlets Total stores sampled.
   
S
Special Rate The percentage of sampled stores with a no-price promotion (e.g., but 1, get 1 free, etc.).
   

 


 
  Last Modified Date: 04/07/2011