| Marketing Orders and Agreements, and Generic Promotion
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Using AMS services, groups of growers and handlers can enter into programs that enable them to combine resources toward overcoming marketing barriers.
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| Services
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- Marketing Orders and Agreements: Handlers elect to operate under self-imposed rules to enhance the marketability of their commodity. Regulations include standardized packaging, minimum quality requirements, maximum quantity provisions, and others. [More Information on Federal Marketing Orders and Agreements]
- Research and Promotion: Industry opt to form generic programs so that growers, handlers, importers, and others in the marketing chain can contribute resources toward initiatives leading to consumers’ increased awareness of their product and its ultimate increased consumption. [More Information on Research and Promotion Programs]
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