Agriculture plays a vital role in international trade and the LPS Program is increasing its efforts to assist in expanding the market share for U.S. agricultural products. With increasing competition from other countries in overseas and domestic markets, sophisticated, targeted marketing plays an increasingly important role in making agricultural products competitive.

The LPS Program provides valuable services to enhance the international marketing of agricultural products through grading, certification, standards, market information, commodity research and promotion, market development, and trade policy deliberations. These programs often involve technical assistance, regulatory proceedings, and participation in trade negotiations.